5 Key Elements Every Great Product Description Should Have

Do your product descriptions engage and effortlessly persuade consumers to click the â€Å"Add to Cart† button? Or do they simply describe features and read like a dictionary? Compelling product copy can have a huge impact on your success. But if you’re not sure how to take your product copy from ho-hum to awesome, here are a few essential elements. 1. An emotional connection When we buy something, we’re usually not just purchasing a product or service. We’re often buying an emotion as well whether it’s excitement, security, a sense of status or acceptance. Your product descriptions should tap into this and evoke the positive emotions that your product produces. Tea retailer Teavana masters this technique in their product copy. Take a look at this example: Pamper yourself with the warm, sweet taste of caramelized sugar as it mingles with comforting, traditional Indian spices in this rich and luxe rooibos tea. â€Å"Pamper yourself.† â€Å"Comforting.† â€Å"Rich and luxe.† This cup of tea isn’t just your morning caffeine fix. It’s a way to reward yourself. It’s a pick-me-up when you’re feeling blue. It’s a whole sensory experience. 2. Persuasive language Not all words are created equal. Certain words have more power to motivate action than others. Studies have identified the following words as the most persuasive in the English language: Suddenly Now Remarkable Introducing Quick Sprinkling a few of these potent words into your copy can help boost the power of your product descriptions – just don’t cram in too many. 3. A focus on benefits The connection between features and benefits isn’t always clear. A good product description doesn’t just tell consumers what a product can do, it explains how that product can solve their pain points or make their lives better. Outdoor gear maker Anorak succeeds with this strategy in their description of a standard sleeping bag: Anorak identified two common pain points involving sleeping bags: stiff materials and restrictive size. They go on to explain how their product solves both of those frustrating problems. 4. Mobile-friendly text Your website might be optimized for mobile, but is the text used in your product descriptions easy to read on a phone or tablet? Mobile users are often turned off by lengthy blocks of text so focus on more succinct copy and use bullet points or numbered lists to make your text easy to scan. 5. SEO keywords When you have a deep understanding of your buyer persona, it’s easy to optimize your product descriptions for search engines. You’ll likely already know the keywords and phrases your buyers would search for to incorporate into your product copy. You can also try using a keyword phrase in your headline or subheading. Just don’t go overboard – too many keywords will leave your product descriptions sounding stilted and inauthentic instead of seductive. Creating Product Descriptions That Sell The goal of product descriptions is simple: to sell products. Writing irresistible product copy doesn’t have to be that difficult, especially when you know which key elements to include. When you’re able to share your knowledge about your products and let your passion shine through, you’ll be able to craft the kind of descriptions that get real results.

How To Make Friends Influence People at Work

How To Make Friends Influence People at Work It’s important to have friends and to be the kind of person people want to be friends with. It’s arguably even more important to make friends among your coworkers. First of all, work is a great place to make adult friends after college. And it’s also a great way to become a part of the company culture. You might even start to look forward to going to work every day. Here are 10  tips on how to make more friends and influence people in the workplace and in life:1. Use NamesSaying people’s names is easy, and if you work it into your normal speaking patters, it will  really make an impact. People love hearing their own names. It’s like you’re personalizing generic small talk with every use.2. Don’t be MercenaryDon’t make friends with everyone, and don’t make friends with people because you want to get something out of them. Ulterior motives won’t serve you in the long run. Put your effort and energy into people yo u would want to socialize with outside of work. And don’t go too gung-ho too fast or you’ll scare potential buddies off with your over exuberance.3. Be YourselfYou don’t want to get into a situation where you’re afraid to befriend certain colleagues on certain social media platforms. Keep it consistent. Have a policy and stick with it. The easiest thing? Just be yourself. At the office, at home, and across your social media profiles. Don’t say anything online you wouldn’t be comfortable having all of your friends see.4. Help PeopleNobody likes the person in the office who refuses to help her coworker. Try to say yes and help people as often as you can without sacrificing too much of your own work or time. It’s a great way to gain and express loyalty.5. Don’t be ObnoxiousDon’t be the loud one everyone cranes their necks out of their cubicles to glare at. Don’t bring in stinky lunches and microwave their stench thro ughout the office. Don’t talk over people or shut down their ideas without listening. In short, don’t be a jerk. This simple strategy will actually make the rest surprisingly easy.6. ParticipateIf a group of your coworkers is standing around making small talk, join in! If there’s a birthday card in circulation or a joint gift to go in on, get involved! Just as you wouldn’t want to turn down opportunities to build your professional network, don’t turn down opportunities to make friends. Happy hour? Yes please.7. Don’t be NegativeCursing and complaining can be alienating at best, and a huge turn off at worst. Try to stay composed and positive. Be the person people look to when they need a dose of the bright side, not someone people avoid when they’re not feeling up to snuff.8. Set BoundariesMaking friends with your coworkers does not mean inviting them to be your bosom buddies right away. Don’t feel the need to invite people to y our home or family functions too soon. That can wait until you’ve developed a true intimacy. Keep it light and social at first.9. Resolve ConflictsDon’t let arguments or resentments simmer and fester underneath your relationships. Remember, you can’t just leave your quibbles at home- these friends are people you also have to work with. Be super forthright in resolving conflicts as they come up, before they become major issues that might get in the way of work or your relationship.10. Be InclusiveDon’t just cherry pick the people you like most. Sure it’s okay to be closer to the people with whom you have most in common- you don’t have to be everyone’s friend to the same degree. But don’t be the jerk that invites everyone except one or a few people out for drinks on a Friday night. Be inclusive. Choose kindness. Otherwise you might lose friends rather than make more of them.

Powers of the President and Public Policies Essay

Powers of the President and Public Policies - Essay Example These powers are exercised at the federal level. The main instrument of discharging these powers is the executive order. Executive orders are issued by the President to provide rules and regulations for the federal agencies along with key matters of national interest. The President also has extensive legislative powers. Firstly, the Constitution of the United States is highly rigid and secondly, the US Congress is often subject to the rulings of the President’s own party. Actually, the general situation in the Congress is that the President’s political party holds the majority of the seats. But even if in such circumstances the President fails to exercise his influence and/or control, he/she may resort to the mechanism of Presidential veto. This veto mechanism helps the President to block Congressional Bills if he/she wishes to do so. However, the President should explain the reason behind such actions. (The Oxford Handbook of the American Presidency 2009) Another major power of the President that has a nation wide influence with regard to both federal and state level affairs is the Presidents appointment powers. By the virtue of appointment powers, the President can appoint a wide range of government officials, federal courts’ judges, Supreme Court’s judgers, civil servants, chiefs of federal agencies, etc. In this way, the President can bring persons who agree with his/her policy preferences to powerful positions so that they can implement the President’s public policies in a more effective way. (Walker 2012) An important pejorative power of the President is his/her constitutional ability to convene a special session of Congress. These sessions are meant to debate and decide on major national and/or international issues of contention. This power of the President can be thought of as a power that lies in the borderline of both

Factoring Essay Example | Topics and Well Written Essays - 250 words

Factoring - Essay Example Even though, it was not highly developed in the early centuries, major improvements have taken place in the 18th, 19th and 20th centuries. The factoring of Greatest common factors was developed in a mounting manner, with the leaders embracing it. Factoring was a royal sport which, Kings sponsored inform of contests, and the ones who emerged best in Europe went from court to court to display their skills. Techniques of trinomial factoring were secrets that were closely guarded, and topics of betrayals and intrigues. According to Mano, (pg 16) it was also developed because it helps in proving theorems in the modern number theorem such as unique factorization. It also made the computation of GCD of big numbers more efficient since it does not require more steps in division than five times the digits number (base 10) of the lesser integer. Trinomial factoring is generally aimed at improving complex integral operations and making them simpler. In medical fields, Fractional trinomials have been suggested in studies involving epidemics to investigate functional forms of continuous predictor variables. In clinics, it has been more desirable categorize patients into various prognosis groups. E.g. children, youths and adults, or diagnosis groups .E.g. ulcer, tumor and cancer. Medical distributional measures like lower, middle and upper quartile is usually done in classified age groups (e.g. 15-20, 21-25†¦). It makes hospital operations involving numbers easier than when done in other ways. Man, Carlos. "The History of Polynomial Factoring | eHow.com." eHow | Articles & More - Discover the expert in you. | eHow.com. N.p., n.d. Web. Nov. 2012.

History Discussion Research Paper Example | Topics and Well Written Essays - 250 words - 1

History Discussion - Research Paper Example Puritans and the Pilgrims were the initial settlers of New England. The economy was majorly based on lumbering, subsistence farming and manufacturing.Fishing, trade and fish building was also practiced. The pilgrims at around 1920 established a church that they wanted to be free from government interference and free from the Church of England. This ambition neccesited their movement to New England resulting to the establishment of the colony of Massachusetts Bay. The New Netherlands was the main trading partner of New England during this period. Moreover, the New England City was more prosperous and independent than Chesapeake colonies with major emphasis laid to slave labor because services were readily available due to influx of slavery. In addition, the economic base of mid colonies majorly depended on both wage and family labor. Both the male and the female slaves worked as domestics. Majority of the poor enslaved men were wagoners, artisans and carters (Jefferson 51-53). In conclusion, slavery was legalized in all thirteen American colonies prior to the American Revolution.However, slavery played different economic and social roles in each of the regions and this mainly depended on slavery management and the size of slaves enslaved. The most common factor among them all without doubt is that they all legalized slavery until the American Revolution changed

Tetracycline: History, Properties and Uses

Tetracycline: History, Properties and Uses Discovery and development of antibiotics-tetracycline Introduction An antibiotic is a single or a group of substances normally obtained from micro-organisms that block the development of a certain different micro-organisms or even destroy them. They are obtained from extraordinary microorganisms or other living frameworks, and are delivered by a modern method utilizing an ageing process. In spite of the fact that the standards of antibiotic activity were not found until the twentieth century, the first known utilization of antibiotic was from the Chinese more than 2,500 years back. Today, more than 10,000 anti-microbial substances have been accounted for. Right now, antibiotics are a billion dollar industry that keeps on growing every year.The variety of antibiotics presently available can be grouped by different methods like the chemical structure they are made of, the micro-organisms from which they are obtained, or the action they perform. They can also be designated by their range of action, e.g., Tetracycline, cephalosporin, polymixin etc. Tetracyclines It is a wide range polyketide antibiotic derived by the Streptomyces sort of Actinobacteria. [5]This is used against numerous bacterial diseases. It is a protein amalgamation inhibitor and is usually used to treat skin inflammation, rosacea, urinary tract infections and is truly imperative in decreasing the number of deaths from cholera. The term tetracycline is additionally used to indicate the four-ring arrangement of this compound; tetracyclines are connected substances that contain the same four-ring framework. http://www.explorecuriocity.org/portals/2/Symposia/Antibiotics/_2993.jpg http://cdni.wired.co.uk/19201280/a_c/antibiotics.jpg https://www.fredhutch.org/en/news/center-news/2004/03/infection-protection/_jcr_content/articletext/imageplus/image.img.jpg/1321308084306.jpg The discovery In spite of the fact that for a considerable length of time preparations derived from living organisms were applied to wounds to eradicate or remove diseases or ailments, the way that a microorganism is equipped for destroying one of other animal types was not proved until the last of the 19th century. The tetracycline, an expansive group of anti-infective agents, was founded as an ordinary item by Benjamin Minge Duggar in 1945 and initially endorsed in 1948.Under Yellapragada Subbarow, Benjamin Duggar made his discovery of the first tetracycline antibiotic- chlortetracycline (Aureomycin), at Lederle Laboratories in 1945. [9] In 1950, Harvard University teacher Robert Burns Woodward decided the compound structure of the related substance, Oxytetracycline (Terramycin); the patent security for its fermentation and generation was additionally initially issued in 1950. [8]An examination group of eight researchers (K.J. Burnings, Francis A. Hochstein, Frederick J. Pioneer C.R. Stephens, Lloyd Hillyard Conover, Abraham Bavley, Richard Pasternack, and Peter P. Regna) at Pfizeras ,a team with Woodward, took an interest in the two-year examination prompting the discovery. https://www.nzytech.com/site/components/com_virtuemart/shop_image/product/98d518eb90428466f73c1e04551cf1e7.jpg http://thescienceofacne.com/wp-content/uploads/Tetracycline-Sumycin-Molecule-640404.jpg?a355a6 https://edc2.healthtap.com/ht-staging/user_answer/avatars/1560705/large/open-uri20131228-9945-h4ifng.jpeg?1388269653 Development of antibiotics Antibiotics are made in the industry by a procedure of fermentation, where the source microorganism is developed in substantial holders (100,000 – 150,000 liters or additionally) containing a fluid development medium. The concentration of oxygen, degree of temperature, pH of the medium, and supplement levels must be idealistic and are closely observed and balanced if important. As antibiotics are optional metabolites, the population size must be controlled deliberately to guarantee that most extreme yield is acquired before the cells dies. When the procedure is finished, the antibiotic must be removed and decontaminated to a crystalline item.This is less difficult to accomplish if the antibiotic is dissolved in natural solvent. Else, it should first be uprooted by ion exchange, adsorbed, or precipitated on a chemical. Discovery of tetracycline Chlortetracycline and Oxytetracycline, both found in the late 1940s, were the first members from the tetracycline group to be portrayed.[4]These particles were results of Streptomyces aureofaciens and S. rimosus, individually. Different tetracyclines were distinguished later, either as characteristically happening atoms, e.g., tetracycline from S. aureofaciens, S. rimosus, and S. viridofaciens and demethylchlortetracycline from S. aureofaciens, or as results of semisynthetic methodologies, e.g., methacycline, doxycycline, and minocycline. In spite of the achievement of the early tetracyclines, analogs were looking for with an enhanced water solubility either to permit parenteral organization or to improve oral assimilation. These methodologies brought about the advancement of the semisynthetic mixes rolitetracycline and lymecycline. The most of late found tetracyclines are the semisynthetic collections alluded to as glycylcyclines, e.g., 9-(N, N-dimethylglycylamido) -6-demethyl-6-deo xytetracycline, 9-(N, N-dimethylglycylamido) -minocycline, and 9-t-(butylglycylamido) -minocycline.[12] These mixes have a 9-glycylamido substitution. .[11] The 9-t-butylglycylamido subordinate of minocycline (tigilcycline; once known as GAR-936) started stage- I in October 1999 and is as of now experiencing stage- II clinical trials. A portion of the prior mixes, e.g., clomocycline, are no more showcased, and others, e.g., rolitetracycline, lymecycline, and chlortetracycline, are not accessed. http://openi.nlm.nih.gov/imgs/512/272/2823312/2823312_ORT-1745-3674-80-693-g003.png http://media.i24news.tv/upload/cache/medium_image/upload/image/afp-ba034f876ea09e71954f1fda34f7c26ad79be9e6.jpg http://dailysciencejournal.com/wp-content/uploads/2015/01/bug.jpg Safety and environmental issues of the production and the product itself The large scale manufacturing of antibiotics started amidst World War II with streptomycin and penicillin. Presently, most antimicrobial agents are delivered by organized ageing. In this, strains of microorganisms delivering significant benefits are developed under ideal conditions in supplement media in aging tanks holding a few thousand gallons. The mold is strained out of the maturation soup, and afterward the antibiotic is expelled from the stock by filtration, precipitation, and other detachment systems. At times new antimicrobials are lab blended, while numerous antibiotics are created by artificially adjusting regular substances; numerous such subordinates are more powerful than the characteristic substances against contaminating creatures or are better consumed by the body. Potential problems with antibiotics-tetracycline Antibiotics are either infused, given orally, or applied to the skin. A number of them, while strong against infective agents, additionally cause lethal symptoms. Some, similar to penicillin, are exceedingly allergenic and can bring about skin allergies, shock, and different types of sensitivity to allergens.Others, for example, the tetracycline, bring about real changes in the intestinal bacterial and can bring about super infection by parasites and different microorganisms.[3,10] Tetracyclines ought to be utilized with caution in patients with liver weakness.[10]Those tetracyclines that are soluble in water and urine intensify renal failure (this is not valid for the lipid dissolvable operators doxycycline and minocycline). They may expand muscle weakness in myasthenia Gravis and compound systemic lupus erythematosus. [3] Quality control is of most significance in the generation of antibiotics. Since it includes a fermentation procedure, steps must be taken to guarantee that truly no defilement is presented anytime amid generation. At this end, the medium and the greater part of the equipment are completely steam cleaned. Amid manufacturing, the rule for the end product of antibiotics is to look out for a normalancy every now and then.Of specific significance are successive checks of the state of the antimicrobial culture during fermenting. These are done using different chromatography strategies. Additionally, different physical and chemical properties of the completed item are checked, for example, pH, liquefying point, and dampness content. . https://explorable.com/images/antibiotics.jpg http://a57.foxnews.com/global.fncstatic.com/static/managed/img/fn2/video/876/493/antibiotics%20in%20hand%20istock.jpg?ve=1tl=1 http://www.onlineclinic.net/images/blog/injectable-l.jpg Scope for improvement and future of antibiotics Since the development of a new medicine is a costly affair, pharmaceutical organizations have done almost no research in the most recent decade. Notwithstanding, a disturbing improvement has prodded a restored enthusiasm for the advancement of new antibiotics.[7] It just so happens, a part of the ailment causing microorganisms has altered and built up resistance to a large number of the standard antibiotics, including tetracyclines.[6] This could have grave outcomes on the worlds general wellbeing unless new antibiotics are found or enhancements are made on the ones that are accessible. This testing issue will be the center of exploration for a long time to come. Researchers are attempting to develop new methodologies to battle the developmental risk of micro-organisms that present antibiotics like tetracyclines cant battle. A few specialists are trying new substances; for example, silver, to consolidate with antibiotics to support their killing force.[2] Different scientists are making the utilization of hereditary sequencing of microbes to help create medications at a quicker pace than medical science was equipped for previously. Another system expects to render destructive microorganisms unequipped for contaminating individuals, as opposed to killing the micro-organisms through and through. One such procedure would kill infection, bringing about poisons by disturbing the microscopic organisms interior components. Conclusion Antibiotics, including tetracyclines have a limited lifetime in light of the fact that resistance is inevitable, therefore, theres dependably a need to innovate.[1] Bacteria have methods for shielding themselves against other microorganisms, and most antibiotics are obtained from the poisons they utilize. Distinguishing and growing new antibiotics is a long and moderate process. Whether the antibiotic will be valuable in treating individuals stays to be seen. The principle issue with recognizing new antibiotics isnt that they dont work. They work and yet they cause serious symptoms or danger. References Antibiotic Development: the Battle to Overcome Antibiotic Resistance. (1984). Inpharma, 437(1), 4-4. Averting the antibiotics apocalypse now. (2013). New Scientist, 217(2908), 3. Bevelander, G. (1963). Effects of Tetracycline. BMJ, 1(5322), 54-54. Chlortetracycline. (1999). Reactions Weekly, &NA;(773), 7-8. Filippova, S., Surgucheva, N., Gal’chenko, V. (2012). Long-term storage of collection cultures of actinobacteria. Microbiology, 81(5), 630-637. Litman, J. Antibiotic Resistance. SSRN Journal. NEW ANTIBIOTICS. (1976). Inpharma, 45(1), 12-12. Oxytetracycline (terramycin). (1955). Tubercle, 36(3), 92. TETRACYCLINE. (1954). The Lancet, 263(6813), 664. Tetracycline Hepatotoxicity. (1964). BMJ, 2(5424), 1545-1546. Tetracycline see Doxcycline/tetracycline. (1988). Reactions, 224(1), 8-8. Tetracyclines from Scratch. (2005). Science, 308(5720), 321e-321e.

Job - Character Analysis :: essays research papers

Job was a man who was perfect (not sinless) and upright, one that feared God and turned away from evil. Job is a perfect example of universal suffering, why those are good suffer along with the individuals who are called bad. Job was a man who God had allowed to obtain riches and fame. He had all of the finer things in life. Satan knew this, and wanted to bring sorrow and pain into Job’s life for the main purpose of showing God that these were the reasons Job was so faithful. Satan was wrong as always. Job understood that it is the Lord that gives and takes away, for Job said, â€Å"blessed be the Lord.† The book of Job was written to instruct us, to rebuke and correct us, and perhaps to prepare us to handle the hardships of life, the experiences of bereavement, loss, and grief at a level that man could never hope to achieve. Job is a book about a man who believed in God, a believer who was badly advised by three friends who were ill equipped to counsel, and had no grasp of the spiritual realities that God teaches. God permits suffering in the life of the believer in order to strengthen his faith. It is precisely when the hedges are moved from around us that we find ourselves depending upon God. The more we are deprived of the temporal supports for our earthly happiness, the more we are driven to the Lord for our comfort. This is why Job was chosen. Because of his completely undeserved suffering, his steadfastness in faith, and his complete submission to God, Job received the honor of becoming a chief figure in the Bible (Psalm 23, Hebrews 12:11, James 5:11). God’s ways are often beyond our understanding because we view the issues of life from a limited earthly perspective. God’s viewpoint is from above, he sees all things from the standpoint of